Redefining Supporter Experience for Clean Water Solutions

Overview

An organization dedicated to providing clean water solutions in Africa and Latin America sought Gather Innovation's expertise to reimagine a crucial part of their supporter and donor experience post-pandemic. The goal was to engage current supporters, attract new ones, and most importantly, honor and elevate local communities as the hero in the story. Gather Innovation facilitated a Design Sprint to prototype a new supporter experience, then supported the making the design a reality within six weeks, surpassing satisfaction targets.

Key Findings

• Exceeded satisfaction targets with prospective and current supporters.

• Customized a Design Sprint that made the most of the team’s time and budget with virtual and in-person elements. 

• After getting insights from real users, the prototype immediately moved into implementation with new web designs, training materials, supporter communications, branded collateral, and videos from local leaders. 

Impactful Results

The prototype was rapidly transformed into a real experience, revitalizing supporter engagement and attracting new supporters to the mission.

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